William Toth is an experienced and proven direct sales professional and is proud to have helped hundreds of people earn passive and residual income.
One of the oldest methods of acquiring leads in direct sales is cold calling individuals and businesses. However, here are some reasons why cold calling simply does not work anymore and alternatives to utilizing this outdated method.
Why Doesn’t Cold Calling Work?
Obtaining call lists can be extremely expensive and time consuming, cautions William Toth. Further, making calls can be extremely time consuming and are often unsuccessful because a caller is unable to reach the individual he or she wants to speak with. This results in a low success rate for sales representatives who make cold calls, often resulting in losing employees who experience “burn out.” In addition, by making cold calls, you run the risk of alienating people who might have been potential customers had he or she been approached in a different way.
What Is an Alternative to Cold Calling?
One of the most effective ways to eliminate the need for cold calling is networking. Even though building a network of buyers requires time and effort, in the end it is a much more effective way to elicit sales. Using a social media platform or website to inform potential clients of what you have to offer allows prospective clients to come to you (instead of the other way around) and that makes generating a sale much more likely.
Do you need help growing your direct sales business? Visit William Toth’s LinkedIn profile at www.linkedin.com/in/billtoth3 for complete contact information to see how he can help you find success.
William Toth 